Cooking Up a Movement: The Social Media Success of Chef Dave (vegan), Part 2 of 2

My real big ambition is that Malaysia can champion the vegan movement in Asia. We are in a very strategic location, and we have people from different backgrounds. Because In Malaysia you come across cultures like from India, from China, from the Nusantara like Indonesia, Borneo. So, it’s a very strategic location and place to represent the truly Asian culture. So, if we are able to make it (veganism) successful in Malaysia, I think it’s easy and it’s simple to replicate this blueprint in Asia.